Smart Phone, Smart Shopping
“The future will be owned by those companies that harness technology to make the consumer shopping experience easy, efficient and fun”. This is the concluding prediction from Nielson’s retail forecast,...
View ArticleThe tribal mentality and a brand’s success
“Can you pass me my iPhone?” a friend recently asked me when we were out together. What is noteworthy about this sentence is that she referred to her mobile by brand – have you ever heard anyone say...
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A brand has a voice, but do we want to listen?
With the buzz that surrounds social media unlikely to lose any of its momentum any time soon, more and more companies are seeing a social media strategy as the ‘must have’ item for their brands in...
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Underestimating the voice of the customer
The online tax push by Gerry Harvey (Harvey Norman) and other large Australian retailers such as Myer, David Jones, Target, House and Borders is receiving incredible (and ongoing) backlash from angry...
View ArticleWhy customer service shouldn’t be a mystery
It’s not often that I agree with Gerry Harvey, chairman of retailer Harvey Norman, but this time I think he has got a fair case. In a recent study, Choice magazine used ‘shadow shoppers’ to gauge...
View ArticleAn ABSOLUT-ly great idea!
Like anyone, I too get quite excited by duty-free shopping and all its dollar saving glory! So on a recent trip home from Bali, we made a stopover at Changi Airport in Singapore to see what bargains we...
View ArticleBlurring the lines
Within the retail world, we often hear talk of online stores as distinctly different to and separate from the more traditional physical bricks and mortar stores. However it seems premium retailer...
View ArticleWhy do rituals matter?
An opportunity to disrupt habitual behaviour As researchers, we know to look out for common rituals in the way consumers use products. These repetitive behaviours like licking the lid of the yogurt...
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